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Enabling charities to optimise their donor communications by monitoring competitor direct marketing activity.

	Insight Monitor competitor programmes including; Committed Giving, Cash, Raffle and Weekly Lottery. These are recorded by channel and type of communication. An accurate picture is achieved by using unique seeds.

Creative Comment against each communication that only you can see. Use the learning to tactically improve your communications.

	Creative Comment against each communication that only you can see. Use the learning to tactically improve your communications.

Maximise Income and expenditure can be added for each communication to show how journey optimisation can improve ROI and breakeven.